Gemma Ward in ‘Summer Wonder’ by Country Road

Director: Jessie Oldfield and Adam Murfet

Designer: Country Road

Synopsis: The film stars iconic Australian supermodel Gemma Ward in her first campaign appearance since her hiatus from the industry six years ago, and also debuts her 10-month-old baby daughter Naia.

'Summer Wonder' was shot on location in the NSW beach town, Seal Rocks. Vast beaches, crystal clear sea, the sun drenched national park and dusty pink sunsets - the location forges an emotional connection between viewer and landscape, mother and child.

The intention behind the film was for the audience to desire summer and feel a connection between the intimate, nostalgic feeling of returning to a place you have such fond memories of and the Country Road brand. Country Road this year celebrates its 40th year of business and has built its iconic reputation on staying authentically Australian.

Jessie and Adam were thrilled to have the opportunity to direct Gemma Ward in her comeback campaign, and to also share this with Naia who was an absolute joy.

Thank you to everyone involved in the making of this special piece!

What’s It Like to Work in the Fashion Industry? 

Director: Aaron Rose

Designer: Various

Synopsis: Starring the Business of Fashion 500 (#BoF500), Fashion At Work brings the great and good of fashion together in a celebration of the industry’s beautifully eccentric (and slightly dysfunctional) world. Aaron Rose’s film conjures an imaginary office where Alexa Chung, Derek Blasberg, Carine Roitfeld, Katie Grand, Renzo Rosso, Binx Walton and other fashion luminaries work together. This isn’t just another typical day at the world’s biggest fashion office.

Paris by Chanel - Inside CHANEL

Director: Chanel

Designer: Chanel 

Synopsis: Immerse yourself in the street where it all began, la rue Cambon. Leave the black and white sobriety of the Haute Couture salon and enter the baroque world of Mademoiselle’s apartment. Then, indulge at the Ritz, before opening the door of 18, Place Vendôme to discover the world of Fine Jewelry. Finally, gaze upon the monumental theater of the CHANEL fashion shows: the Grand Palais.

From Gabrielle Chanel to Karl Lagerfeld, in Chapter 12 of Inside CHANEL, discover these legendary locations and how the CHANEL story continues to be written.

Seafolly x Panama Collaboration

Director: Daniel Askill

Designer: Seafolly

Synopsis: This video is a collaboration between Panama and Seafolly, directed by Daniel Askill, starring Martha Hunt and created by The Monkeys.

Panama is Australia’s hot new music export with whom we have created an evocative music video featuring their track Stay Forever (re-mixed exclusively for Seafolly). The story follows a group of girls living in the Northern Hemisphere who are suddenly drawn into the water,where they make a magical underwater migration back to a secluded Australian beach. Panama’s emotive track binds the footage seamlessly. Our pick for the hottest tune this summer. Dive in.

Gucci Presents: Men’s Tailoring 

Director: Remi Paringaux

Designer: Gucci 

Synopsis: From unexpected details that delight to world-class fabrics that entice, each perfectly crafted Gucci suit tells a story as individual as the man wearing it. Dedicated to the art of dressing well, the short film, “Gucci Men’s Tailoring,” shows just what it takes to become a modern legend.


Director: Tim Walker

Designer: Lanvin

Synopsis: Synopsis: In the spirit of Lanvin’s founder, the brand asked Edie Campbell (the face of Lanvin’s fall 2013 campaign) to round up her entire family to star in its fall 2014 ads, which coincide with the label’s 125th anniversary. The result is a clan of fashionable Brits (and one very well-tressed horse) posing in Lanvin’s fall duds.

SOMEBODY - Miu Miu Women’s Tales #8 

Director: Miranda July

Designer: Miu Miu 

Synopsis: Have you ever found it impossible to say something, face to face, to someone you know, someone you love? The words just won’t come out? A new messaging service, SOMEBODY, by Miranda July could help. It’s the star of her film for Miu Miu Womens’ Tales, the eighth commission in the acclaimed short-film series by women directors who critically celebrate femininity in the 21st century.

The Sound of COS

Director: Lernet & Sander

Designer: COS

Synopsis: Spectacularly creative Dutch duo Lenert & Sander have made a film for COS, The Sound of COS, in which the artists imitate the sounds clothes make. In their studio they crush salt, open umbrellas, slip on oven mitts and stomp about to create the soundtrack for a fashion video. Meta, eh? The concept is ingenious, because as we’re paying heightened attention to the pop of the button, the zip of the jacket and the jingle of keys in a purse, we’re also paying extra close attention to COS’ Autumn/Winter collection in all its lovely detail.

SHOWstudio x Selfridges - The Masters by Marie Schuller

Director: Marie Schuller

Designer: Various

Synopsis: Selfridges’ lead A/W 14 creative project, The Masters, is an exploration of the originators, pioneers and provocateurs that shape the fashion landscape, from Azzedine Alaïa to Yohji Yamamoto.

Each Master has created an exclusive piece or capsule collection that is emblematic of his or her fashion specialism. A cinematic thread ties the Masters’ worlds together – each Master will have a dedicated Oxford Street window, inspired by a filmic genre, from sci-fi to film noir.

Selfridges, in partnership with Vertu, commissioned SHOWstudio to craft a collection of vignettes that each create a different universe, tailor-made for each of the twelve Masters. The result is a selection of twelve stand alone fashion shorts, connected by an overall visual direction, which can also be threaded together as one overarching film.

Each vignette is captured in one single shot, every movement poised and considered. Each has its own individual set, lighting and styling, inspired by the Masters’ windows and the film narrative behind it. Each becomes a piece of fashion in motion – an immersive fashion photograph that spotlights the exclusive pieces that The Masters have created for the project.

Rag & Bone Fall 2014 Film

Director: Wendy Morgan

Designer: Rag & Bone

Synopsis: Rag & Bone bring in director Wendy Morgan and Choreographer Kyle Abraham to create this beautiful film, part of their Fall/Winter 2014 campaign. Abraham himself and dancer Indigo Ciochetti play out a romantic scene dressed in the upcoming collection, as Morgan describes “a highly visual story that slips between two realms. One is real life New York City, and the other is a heightened, stylised world.”

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