SHOWstudio x Selfridges - The Masters by Marie Schuller
Director: Marie Schuller Designer: Various Synopsis: Selfridges’ lead A/W 14 creative project, The Masters, is an exploration of the originators, pioneers and provocateurs that shape the fashion landscape, from Azzedine Alaïa to Yohji Yamamoto.
Each Master has created an exclusive piece or capsule collection that is emblematic of his or her fashion specialism. A cinematic thread ties the Masters’ worlds together – each Master will have a dedicated Oxford Street window, inspired by a filmic genre, from sci-fi to film noir.
Selfridges, in partnership with Vertu, commissioned SHOWstudio to craft a collection of vignettes that each create a different universe, tailor-made for each of the twelve Masters. The result is a selection of twelve stand alone fashion shorts, connected by an overall visual direction, which can also be threaded together as one overarching film.
Each vignette is captured in one single shot, every movement poised and considered. Each has its own individual set, lighting and styling, inspired by the Masters’ windows and the film narrative behind it. Each becomes a piece of fashion in motion – an immersive fashion photograph that spotlights the exclusive pieces that The Masters have created for the project.
Synopsis: Rag & Bone bring in director Wendy Morgan and Choreographer Kyle Abraham to create this beautiful film, part of their Fall/Winter 2014 campaign. Abraham himself and dancer Indigo Ciochetti play out a romantic scene dressed in the upcoming collection, as Morgan describes “a highly visual story that slips between two realms. One is real life New York City, and the other is a heightened, stylised world.”
Synopsis: Elektra and Miranda Kilbey, the twin sisters behind pop act Say Lou Lou, star in Gucci’s Pre-Fall 2014 video. Shot on location in East London, the short film along with the sisters will have you doing a double-take.
Synopsis: Willy Vanderperre has teamed up with Dior Homme for the brand’s latest still and moving image campaigns. The film is entitled “Notes of a Day,” with Creative Director Kris Van Assche explaining: “We wanted to imagine a meeting between Joseph Beuys and Christian Dior in the approach to the campaign.” The season’s collection focuses on the idea of what makes a man, with each of the models in the video looking at various aspects of character in their performance.
Synopsis: The Weimar influence of Prada’s FW14 collection is brought to the fore as an ambiguous relationship unravels in a bleak landscape of brutalist architecture. Featuring Mica Arganaraz & Karl Kolbitz.
Synopsis: adidas presents its collaboration with performance artist Marina Abramović, unveiling an original, short video celebrating the brand’s partnership and support of the 2014 FIFA World Cup™ in Brazil. The three-minute film captures the first ever re-staging of Abramović’s iconic 1970s performance “Work Relation”—which focuses on commitment, teamwork and the strength found in togetherness—reimagined through the lens of the 2014 FIFA World Cup™. This marks adidas and Abramović’s first project together and demonstrates the many parallels that exist between the artist’s piece and the play of any team sport.
Synopsis: The KENZO Fall-Winter 2014 campaign takes us on a mysterious journey to an unfamiliar world. A place where the ordinary is slightly distorted, mirrors lead to other dimensions, and the strange and beautiful coexist in singular harmony.
Born of the inspirations for the fall collections, David Lynch and his oeuvre, the advertising presents the KENZO collections for Men, Women, Kids and Accessories. Each image depicts a jarring cinematic scenario, all of which were contrived by KENZO’s creative directors, Carol Lim & Humberto Leon in collaboration with TOILETPAPER Magazine’s creatives, Maurizio Cattelan, Pierpaolo Ferrari and Micol Talso. This is the third occasion the creative fivesome have worked together on a KENZO campaign, having previously come together for the Fall 2013 and Spring-Summer 2014 collections. Where once in the image it was the protagonists dictating the mood, herein lies a world where the subjects are trying to find their way through unknown territory.
Synopsis: Introducing Daisy Dream, a new film directed by Sofia Coppola. Daisy Dream is a fruity floral fragrance with a light and airy touch. Inspired by the boundless spirit of daisies and blue skies, Daisy Dream reflects Marc Jacobs’s irresistible mix of intricate details, elegance and femininity for a fresh interpretation of the iconic Daisy motif.
Synopsis: For the second year running SHOWstudio teamed up with The Royal College of Art to celebrate their MA graduate fashion show, which features work by menswear, womenswear, knitwear, accessories, footwear and millinery graduates. We streamed the show live on 29 May 14, and have since been releasing films that celebrate the fashion on show. The third and final film, Flâneries, was directed by Angelo van de Wiel and produced by Rémy-Alban Valton and features footwear, accessories and millinery.
Synopsis: Today beautiful Nadja Bender and her loyal Great Dane teach us how to speak Danish in the first episode of our latest series, Model Mother Tongue. The 23-year-old supermodel was first scouted by one of her neighbours a couple years ago; it took a while, because everyone’s well fit in Copenhagen anyway. Now listen as Miss Bender teaches us favourite phrases like “I would like two Danish pastries please” (“jeg vil gerne have to wienerbrød tak”) and “fried steak and parsley sauce” (“stegt flaesk med persillesovs”), then try them out yourself along Copenhagen’s colourful fairytale waterfronts. Vil du gerne I seng med mig?